Your audience’s preferences should dictate the video platform you choose and its format. CrashCourse creates educational YouTube videos. An online educator, like CrashCourse, can make long-form YouTube videos that explain topics like The Cold War, World War II, and ancient civilizations. With dance being a huge part of TikTok, they’ll know that these videos are well suited for the platform.

The key is knowing what videos your audience likes to watch.įor example, a dance teacher can create short-form, fun TikToks of choreographed dances. Or, you can create exclusive videos specifically to share with your email list or social followers. Depending on your audience, you can create different videos to catch their attention and grow your audience. #2: What videos does your audience like to watch?ĭifferent audiences gravitate towards specific types of videos. Video can either be part of your marketing strategy or the product of your creations.įigure out what your videos will be used for so you can nail down what type of videos to create next. There are also creators who use video to create exclusive content for their subscribers or share special shows and events. You can use videos to educate your audience, promote your products and services, or interview others in your field.

While a podcaster might use video alongside audio-only podcasts, a vlogger’s entire content creation process involves video. To figure out the best platform for you, answer these four questions before deciding on one of the platforms below:Ĭreators use videos for different purposes. But, a coach like XayLi Barclay hosting in-depth trainings designed to turn watchers into email subscribers can use Vimeo to capture email addresses. For example, chefs like Daniella Malfitano looking to make impromptu videos of their recipes will thrive on TikTok. The best video hosting platform depends heavily on why you need video, along with your creative strengths. What goes into choosing the right video platform? Share what you love to connect with your followers and grow your business with a free ConvertKit account.

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